ADVERTSING AT NO COST

Non-Profit Organisations, Charities, Religious Institutions and Sports Clubs contribute significantly to Heidelberg's overall quality of life and improve residents' ability to connect with each other and build the community.
They are all are welcome to advertise in the Heidelberg Business Directory at NO COST.

SEVEN REASONS WHY YOU OUGHT TO ADVERTISE
IN THE HEIDELBERG BUSINESS DIRECTORY

Online advertising is fast becoming a major marketing tool, providing fast, effective, targeted and measurable results, offering real value for money and flexibility.

1. Your target audience is Heidelberg.
Heidelberg Business Directory only accepts adverts from businesses which are located or operate in Heidelberg. In the event of the absence of a certain type of business in Heidelberg, we may, at our own discretion, accept an advert from a non-Heidelberg business, provided that the advertiser services the Heidelberg community.
This stipulation implies that all businesses in this Directory are within reach of Heidelberg residents. Furthermore, it promotes local consumer support.

2. Your customers are online.
More than ever, consumers use the Internet to research and select products to purchase. Your advertising will prompt them to consider your products and services.

3. Your competitors are online.
Not only are your direct competitors advertising online, but also there are many companies that now use the Internet to target your customers. How to fight back? Make sure your customers see your advertising to remind them why they like your products best.

4. Cost effective.
With online advertising, you can reach a large audience 24 hours a day, 7 days a week, quickly and at lower cost than many other media. From only R100 per month, you can have a presence in the Heidelberg Business Directory.

5. Extend your trading hours.
Online advertising can extend your trading hours to 24 hours a day, 7 days a week by offering your clients information about your business, services and products any time, day or night. Furthermore, your clients will be able to communicate with you via email, without waiting to phone you the next morning.

6. Expand your geographical boundaries
With the Internet, there are no geographical boundaries, so you reach a larger audience. Online advertising allows local businesses to penetrate new markets in other geographical areas and it is a very effective means of reaching new customers.

7. Enhance your business image
Online advertising shows your potential customers that you are a legitimate operation that takes its business seriously. Even if they have never heard of you, an address on the Internet stands out in other literature as testimony of your commitment to your business, your product or service, and your reputation; and shows that you care enough to reach all markets and keep your customers informed.

ADVERTS, ADVERTISING COSTS & IMAGE ADVERTS

1. ADVERTS

Each advert consists of the following:

     ◊ Category Listing Advert - A text entry in a category page (left menu), with your business' logo and details
         and with a link to your website or webpage (if applicable).***
         (e.g. for Crazy Daisy Cofffee Shop see Eating Out> Coffee Shops)
        
         An entry in the Directory of Advertisers page, in alphabetical order, with the name of your business
         and a link to your website or webpage (if applicable).***
         (e.g. see Directory of Advertisers > D > Crazy Daisy Coffee Shop)

     ◊ Image Advert - An image advert to be placed on selected high-traffic pages in the Heidelberg Business
         Directory website, with a link to your website or webpage (if applicable).***
         (e.g. see Crazy Daisy Coffiee Shop's advert)

  *** Webpage - If you do not have a website to link your advert to, we can create a webpage for you,
         with your own internet address, www.heidelberg.org.za/yourname
         (e.g. see www.heidelberg.org.za/crazydaisy)


2. ADVERTISING COST

The cost of advertising in the Heidelberg Business Directory, depends on the location of your Image Advert:

     ◊ R100 per month - Category Listing Advert

     ◊ R200 per month - Image Advert in the Front Page

     ◊ R100 per month - Image Advert on selected high-traffic pages, other than the Front Page

 *** Webpage - R50 per month - No design costs.


3. IMAGE ADVERTS

There are two types of Image Adverts, depending on their location within the website:

     ◊ Classic Advert - Static GIF image, 146 pixels wide by 102 pixels high

     ◊ Sliding Banner Advert - Static GIF image, 146 pixels wide by 45 pixels high
 

SUBMIT AN ENQUIRY TO PLACE AN ADVERT ON THE HEIDELBERG BUSINESS DIRECTORY

If you require any further information or would just like to enquire about advertising in theHeidelberg Business Directory, submit an enquiry now, placing you under no obligation.